Saturday, August 21, 2010

JAMIN PUECH






Benoit Jamin and Isabelle Puech met while working at a prestigious design house and began their eponymous company in 1990, working from their small flat only to be carried two years later in Bergdorf Goodman in NY, Corso Como in Milan and Joyce in Hong Kong. In 1993, their collections graced the runway presentations of Chanel, Chloé, Lagerfeld, and Balmain. In 1996, Jamin Puech opened its first flagship store in Paris and has since opened three more boutiques in the exclusive neighborhoods of Saint-Germain, the Marais and rue Cambon, and recently a concession in Le Printemps. Internationally, the brand has stores in London, Tokyo, Osaka, Milan, Barcelona and recently opened a larger store in New York’s Soho (Prince Street). In addition to their own boutiques, Jamin Puech is distributed all over the world, across about 300 select stores.








INSPIRATION

In a market that is becoming more and more uniform, personalised and precious handbags have conquered the public. Creativity and quality allowed Jamin Puech to build up a strong image of designing unique handbags. Very often being the source of new trends and looks, they have always managed to distinguish themselves by constant creation of new models. Bags are the perfect fashion item for Isabelle’s and Benoit’s creative world; their shape, materials, textures and ornaments allow this young couple to express their creativity and imagination freely. Whilst retaining its own identity, the trademark Jamin Puech relies constantly on new inspirations to create surprises. The Jamin Puech style offers an aesthetic and poetic multifaceted world, mixing past and present, western world fashion with other cultures, precious with sophisticated. The collections also express humour and joy. Without limits, evening and day handbags exist in thousands of shapes and forms: purses, pouches, reticules, shopping bags, clutch bags, bags or satchels.

They are made of traditional materials as well as of modern ones and mix raffia, rattan, macramé, wood, nacre, horn, plastic, rhodoid, with simple cottons or precious silk. Their approach to ornaments is baroque, fun, festive or modern, it confirms and reasserts the Jamin Puech label. All this makes a sophisticated finishing, that will be just as refined on the inside as on the outside of the bag. The décor inside our boutiques is renowned for its originality and also reflects this particular universe, which Isabelle and Benoit create and re-create.



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